When the bobblehead was just a glint in some loose-necked Barbie doll\u2019s eye and the free rinkside seat upgrade had yet to be brought up in a marketing powwow, National Hockey League fans were treated to promotional items they could actually use longer after the third-period buzzer sounded.<\/p>\n
Thirty years ago today marks the night that the Pittsburgh Penguins joined forces with Budweiser and caught lighting in a bottle. Or, rather, a big plastic jug to put your domestic beer in.<\/p>\n
Urging the Pennsylvania faithful to get \u201ca head start on spring,\u201d a Budweiser Picnic Jug was given away free for the first 5,000 adults to attend the Pens\u2019 March 13, 1982, game versus the Colorado Rockies. Limit: one per couple.<\/p>\n
Players Pat Price, Rod Schutt, Pat Graham and Randy Boyd flex their acting chops in the priceless commercial for the free giveaway.<\/p>\n
It should be noted that the Pens crushed the Rockies like, uh, a can of Bud that night, the beer jugs no doubt urging the crowd on, which in turn spurred the home team to victory.<\/p>\n
Contrary to smart-aleck reports, the score was in fact 6-2, not 2-4.<\/p>\n","protected":false},"excerpt":{"rendered":"
Today marks the anniversary of the Penguins joining forces with Budweiser to promote a big plastic jug to put your domestic beer in. Watch.<\/p>\n","protected":false},"author":2,"featured_media":18263,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"coauthors":[2986],"class_list":["post-18262","sn-blog-entry","type-sn-blog-entry","status-publish","format-standard","has-post-thumbnail","hentry","sports-hockey","leagues-nhl","teams-pittsburgh-penguins"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/sn-blog-entry\/18262"}],"collection":[{"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/sn-blog-entry"}],"about":[{"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/types\/sn-blog-entry"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/comments?post=18262"}],"version-history":[{"count":0,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/sn-blog-entry\/18262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/media\/18263"}],"wp:attachment":[{"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/media?parent=18262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/categories?post=18262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/tags?post=18262"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sportsnet.ca\/wp-json\/wp\/v2\/coauthors?post=18262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}